What is Baijiu?

Baijiu (pronounced “bye-jyo”) is China’s most iconic spirit and the most consumed liquor in the world. Crafted from grains like sorghum and fermented using a traditional culture called qu, baijiu develops a bold, complex character unlike anything found in Western spirits. Rich, aromatic, and deeply rooted in centuries of craftsmanship. If you enjoy whisky, rum, or tequila, baijiu offers something entirely new to discover.