Baijiu is often associated with small glasses and Ganbei, but there is much more to the way it is enjoyed in China. From shared meals and traditional toasts to slower sipping, discover how baijiu is actually drunk and how to approach it for the first time.
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Not sure which baijiu to pair with hotpot? From spicy broths to lighter flavours, this simple guide explores how different baijiu aroma styles can complement your next hotpot meal.
Start with a flavour profile that sounds familiar, take your time and explore from there. Your first bottle doesn’t need to be the most famous or the most expensive — it just needs to be the right introduction.
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Discover Huangjiu, a 3,000-year-old Chinese rice wine. Naturally fermented and low-alcohol, this smooth beverage doubles as the ultimate kitchen secret weapon for unlocking deep, restaurant-quality umami.
Celebrate the World Cup with Wuliangye’s limited-edition baijiu! Featuring a World Cup design and a random hidden national flag edition, this premium, five-grain blend is the ultimate collectible for football fans.
Elevate your Dragon Boat Festival with Gu Yue Long Shan Shaoxing wines! From smooth Nv Er Hong for family gatherings to premium Guoniang 1959 for banquets, find your perfect zongzi pairing here.
Discover the world of baijiu through its unique aroma styles. From bold and savoury to light and floral. Explore China’s iconic spirit at Hidden East and find the style that suits your taste.
Discover how to taste baijiu like a pro with this simple sensory guide. From observing its clarity to appreciating its complex aroma, flavour, and finish, this step-by-step approach helps you unlock the character of China’s most distinctive spirit.




















